The social role of magazines is as uncertain as their commercial basis Essay

The social role of magazines is as uncertain as their commercial basis - Essay Example Over the years, there have been reports of increasing demands among customers regarding a certain extent of control and influence over their media experiences as the media and technology industries have compelled them to do so. At present, digital formats can enable readers to easily navigate and establish interactions with the magazine content. Publishers have increased their ability in retaining the design conformity of a typical print magazine and, at the same, integrate the dimension of interactivity which attracts readers and generates a more engaging and dynamic experience (Machin and Thornborrow, 2003). In addition, the engagement of advertisements can also be enhanced owing to this digital resolution. However, there is still an increasing concern as to how magazines can retain their readers, establish and sustain effective brands, and increase profitability. Therefore, a number of factors must be emphasized, including brand awareness as well as the engagement of customers and their intentions to purchase. This paper will then focus on how readers relate to the magazine as a brand and how this process can influence their recall of the brand along with their intentions of purchasing such publications. Opportunities from the use of the new media have been recognized; if publishing will strongly depend on effective content delivery, consequently, the conventional print format will experience considerable threat. Retail wastage along with excessive reliance on distribution through newsstands has been associated with such format in the United States and in a number of European countries (Al-Olayan and Karande, 2000). On the other hand, the new delivery of media content has offered publishers and companies various opportunities; for instance, it helps reduce waste similar to the advantages of subscriptions, and provides real time interactivity between the readers and content. Such immediate interaction with these readers often entails a considerable culture ch ange which brand owners and manufacturers should effectively carry out to retain their readers. Finally, online publishers increase their ability in become a search engine with which a magazine site can help direct their readers to the source of information which they are seeking, implying that their magazine fits the readers’ lifestyle. Owing to the fact the online market has continued to present increased choices, one of the most crucial actors for success when using the new media is brand image (Vargo and Lusch, 2004). Many publishers have recognized that the branding concept is a solution to the threats of the new media. On the whole, the customers’ awareness of a certain product, also characterized as their ability to think back to it, has typically been viewed as a crucial factor that determines their choice of purchase. However, others have underestimated the advantages that branding can provide by overlooking the usage of new media or considering such as a non- profit platform, similar to the free supply of magazines during events. The fact that numerous publishers have been offering their magazine content for free through the Internet can bring about risks for these firms. As branding has been increasingly deemed as an important component for magazine publishers, this emphasizes the traditional role of these publications in the society, which is to bring together

Care of People with Dementia on Hospital wards ( acute settings) Essay

Care of People with Dementia on Hospital wards ( acute settings) - Essay Example It is yet unclear whether, despite abundant literature on the management of dementia in acute care settings, the training and practice of staff meets the demands of the ageing population. Currently, most of the practice is based on biomedical model (McCloskey, 2004). Due to rise in the elderly population and simultaneous increase in the number of patients suffering from dementia, research and practice of dementia patients in acute care settings is a necessity in order to meet the needs of the patients and their families affected by dementia. The purpose of this essay is to identify current practices in the nursing care of patients with dementia in acute care settings, discuss best practice guidelines pertaining to care of this population, analyse factors influencing the care of dementia patients in acute care settings and evaluate various options pertaining to alternative modes of management. The economic, social and health status of the fast-growing elderly population poses a great challenge to all sectors. The WHO (2006) has projected that the elderly population of the world will cross the one billion mark by the year 2020 and by that time, over 700 million old people will be living in developing countries. It is unfortunate to say that little attention is paid to the enormous needs of the elderly population because the National Health Services are still preoccupied with tackling of the communicable diseases, maternal and child care and thus have no time, money and place for geriatric problems like dementia. According to the Advisory Panel on Alzheimers Disease (1996, p6), health professionals ignore patients with dementia because of "sense of impotence" pertaining to the treatment of their health problems and perception of increased cost of treatment. However, Cherry and Reid (200, p3) opined that nursing staff are aware of the fact that they are unable to deliver app ropriate care to the elderly patient and thus meet their needs specifically. One